Case Study: Fifth Wheel Manufacturer Rankings | The Stark SEO
Client Success Story

Fifth Wheel Manufacturer
Captures Market Share

Trucking Equipment Manufacturer – United States

Commercial Trucking & Heavy Equipment Manufacturing
0%
Organic Traffic Growth
0%
Conversion Rate Jump
0
Page 1 Rankings
0%
Direct Sales Increase

Invisible to Target Market Despite Superior Products

A specialized manufacturer of fifth wheel hitches and towing equipment faced a critical problem: their high-quality products were invisible to their target market online. Despite producing superior equipment trusted by professional truck drivers, they couldn’t compete with established brands dominating search results.

The hotshot trucking and commercial vehicle market is highly competitive, with established brands controlling the top search positions for every valuable keyword.

  • Domain authority of only 15 competing against brands with DA 55-70
  • Zero visibility for commercial keywords like “fifth wheel hitch” and “hotshot truck equipment”
  • No backlinks from trucking industry publications, forums, or equipment review sites
  • Unable to reach hotshot truckers, fleet managers, and owner-operators
  • Established competitors monopolizing every high-intent keyword in towing equipment
Google Analytics Overview
Before
Jan 2024 – Feb 2024
Organic Users
523
-18%
Organic Sessions
742
-14%
1.8%
Conversion Rate
0:42
Avg. Session
72%
Bounce Rate

Aggressive Industry-Specific Link Building Campaign

We implemented an aggressive premium guest posting and niche edit campaign specifically targeting the commercial trucking, hotshot trucking, and heavy equipment industries.

Trucking Industry Authority Sites

Secured high-authority guest posts on DR 60+ trucking news websites, industry magazines, and commercial vehicle publications.

Equipment Review Niche Edits

Obtained contextual backlinks within existing product comparison articles, equipment reviews, and buying guides on authoritative automotive websites.

Hotshot Trucker Community

Placed content on hotshot trucking forums, owner-operator resources, and specialized trucking equipment blogs frequented by target customers.

Commercial Keyword Anchors

Strategically distributed anchors across “fifth wheel hitch,” “hotshot equipment,” “towing hitches,” and specific product model terms.

Geographic + Industry Targeting

Emphasized “commercial trucking equipment USA” and “American-made hitches” to capture domestic buyers seeking quality products.

Dealer Partnership Outreach

Built backlinks from equipment dealer networks and commercial vehicle retailers to strengthen B2B visibility and partnerships.

Exceptional Growth Achieved

Within just 7 months, the link building campaign delivered exceptional results. The manufacturer went from complete obscurity to dominating page one for competitive trucking equipment keywords.

0%
Organic Traffic Growth
0%
Direct Sales Increase
0
Page 1 Rankings
0%
Conversion Rate Jump

Domain Authority Transformation

Measurable improvement in all key SEO metrics over 7 months

Before Campaign
Domain Authority (DA) 15
Organic Keywords 89
Page 1 Rankings 0
Monthly Organic Traffic 523
Referring Domains 28
After Campaign
Domain Authority (DA) 47 (+213%)
Organic Keywords 687 (+672%)
Page 1 Rankings 31 (New!)
Monthly Organic Traffic 2,709 (+418%)
Referring Domains 112 (+300%)

Real Results, Real Proof

Verified metrics from industry-standard SEO tools

Through strategic premium guest posting and niche edit placements, the company achieved page 1 rankings for 31 high-value commercial keywords including “fifth wheel hitch for hotshot trucks,” “heavy duty towing equipment,” “commercial fifth wheel,” “truck towing hitch,” and “cab and chassis hitch installation.”

The improved organic visibility led to a 356% increase in direct equipment sales, with 72% of leads being qualified professional truck drivers and fleet managers. The company successfully captured significant market share, becoming a go-to brand for independent truckers seeking American-made fifth wheel hitches.

What Our Client Says

We manufacture the strongest, most reliable fifth wheel hitches on the market, but nobody could find us online. Our competitors with inferior products were getting all the business because they dominated search results. The Stark SEO’s link building strategy changed everything.

They got us featured on major trucking publications, equipment review sites, and forums where our customers actually hang out. Within months, we were ranking on page one for every keyword that matters. We’re now getting calls from hotshot truckers across the country, fleet managers, and equipment dealers who found us through Google. Our online sales have more than tripled, and we’ve signed partnerships with major truck equipment retailers. This investment gave us the visibility we desperately needed to compete.

VP of Sales & Distribution

Fifth Wheel Hitch Manufacturer

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