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Publisher referrals

Your clients need more than one blog. Refer them to us and earn commission.

You own one site. The client in front of you needs placements on thirty — or wants a niche you do not cover, or a slot you cannot give them until spring. Send them to us instead of turning them away. We add up everything they spend over their first three months and pay you 5–10% of the total, once.

You earn
5–10 %
Counted over their first
three months
Paid
Monthly
Minimum payout
$50

What you would actually get

We do not pay you on their first order alone. We add up everything the client spends over their first three months and pay you on the total — so a client who tests you with one small order and then commits properly is worth what they are really worth.

What a referred client spending a given amount earns you
If they spend, over three monthsWhich isYou get
$600A single mid-sized placement order$30
$1,800A small campaign, or a client who came back twice$126
$5,400An agency retainer running through us$540

Paid once per client, $50 minimum, by PayPal or bank transfer. Nothing recurring — see the questions below for what that means.

Why we count three months and not one order

Say you send us a client who is not sure about us yet. They test with one small order — $300. If we paid you on that order and closed the file, you would have earned $15.

Then they like the work, and over the next two months they spend $5,000 more. Because we count the whole three months, that is a $5,300 client, and you get $530 instead.

Same single payment, same rates. It is measured once they have settled in rather than on the nervous first order — which is the difference between introducing a good client being worth your while and not.

When this is worth using

Three clients you are probably losing already

None of these are clients you did anything wrong with. They are the ones where the honest answer was no, and the work went somewhere you never saw.

They need more sites than you own

A client running a real campaign needs twenty or thirty placements across different domains. You have one. Right now that either becomes somebody else's order or it does not happen — and either way you see none of it.

They are outside your niche or your calendar

The topic does not fit what you publish, or the slot they want is three months out. Turning the work down is the right call and it still costs you the relationship you built.

They are more work than the placement is worth

Endless revisions, or a budget that does not cover what you charge. Sending them somewhere they can shop a public price list is a better answer than another week of email.

How it works

Three steps, and you are only involved in the first

  1. Step 1

    Refer

    Send us the client from your dashboard, or hand them your link and let them come themselves. That is the whole of your involvement — there is nothing to chase and no pipeline to keep warm.

  2. Step 2

    We quote and close

    They see the same public prices as everybody else and pick their own sites. You can watch the status move from contacted to quoted to converted in your dashboard without having to ask us how it is going.

  3. Step 3

    You get paid

    We add up what they spend over their first three months, apply the rate below, and pay it out in the next monthly run.

What you earn

The rate card

The rate is set by the three months total, and it applies to all of that total — not just the part above a threshold. A client who spends $2,500 earns you 10% of $2,500, not 10% of the last $500.

Referral commission rates by the client’s first three months of spend
Client spends, first three monthsYou earn
Up to $1,0005%
$1,000 – $2,0007%
Above $2,00010%

It is a one-time commission, not a recurring one. You earn once per client, on that first three months, and that settles it — we would rather say so plainly than let you work it out from a payout six months in.

Two ways to refer

Introduce them yourself, or just hand over your link

Both count. Which one you use is mostly about whether you want to make the introduction personally or stay out of it.

Introduce them directly

Fill in a short form on your dashboard with their name, email and what they need. It is timestamped the moment you send it — before anybody makes contact — and that timestamp is what proves the introduction was yours if it is ever in question. You confirm you have their permission first; we do not write to anybody until you have.

Give them your link or code

Every account gets a link and a short code. Send the link and anyone arriving on it is tagged to you for 30 days. If they order by phone or email instead, or forward your recommendation to a colleague, they can quote the code and it attributes the same way — a cleared cookie does not cost you the referral.

Track every referral in real time

You get a dashboard showing every client you have sent us and where each one has got to — contacted, quoted, converted or lost — along with what they have spent, what you have earned, and what has been paid. You do not have to email us to ask how a referral is going, and we do not get to be vague about it. The same figures we pay from are the ones you are looking at.

Getting paid

Monthly, net-30, $50 minimum

When it is counted

Your figure is final once the client's first three months are up. Until then the dashboard shows it as still adding up, because another order from them can still push it into a higher rate.

When it is paid

Payouts run monthly, 30 days from the end of the month the commission was finalised. By then the client has already paid us, which is the only reason we can promise it at all.

The minimum

$50. Below that it is held and added to your next run — not forfeited. It is your money; it just waits until sending it costs less than it is worth.

There is no payment integration behind this: a person reads the payout list and sends the money by PayPal or bank transfer, to whichever you set up when you enrolled. That is slower than an automated system and more honest about what it is — if something looks wrong you are querying it with somebody who can actually look.

Before you send anybody

No. They pay the same published prices as anyone else — every site on our marketplace carries its price openly, and there is no referral markup hidden in it. The commission comes out of our margin, not their invoice. If it worked any other way you would be sending them somewhere more expensive than they could find on their own, which is not much of a favour.
No. On the referral form there is a checkbox confirming you have their permission to share their details, and we do not open a conversation until you have ticked it. If they arrive through your link or quote your code themselves, they have made the approach — nothing was shared by you at all.
No cap on how many you send, and no minimum either. Refer one client a year or one a week.
Monthly, net-30 from the end of the month the commission was finalised, with a $50 minimum. Anything under that is held and rolls into the next run rather than being lost — it is your money, it just waits until it is worth the transfer fee. We pay by PayPal or bank transfer, whichever you set up when you enrol.
No, and it is worth being plain about that rather than letting you find out later. You earn once per client, on everything they spend in their first three months. If that client is still ordering two years from now, you will not be earning from it. We count three months rather than just the opening order precisely so a client who tests you with one small job does not leave you with almost nothing when they commit properly a month later.
If they have ordered with us in the last twelve months without a referral, the referral does not auto-approve — it goes to a person to look at. That is not us looking for a reason to decline. Sometimes it is genuinely a different contact at the same company, or a relationship that had gone cold and you revived it, and those get paid. What it stops is a referral being credited for business that was already happening.
The earlier timestamp wins, and both of you are flagged for a human to review rather than the later one being silently binned. Your submission is timestamped the instant you press send, before anybody makes contact — that timestamp is the record, and nothing in the system can edit or backdate it.
Yes, and plenty will. Referring somebody for the twenty placements you cannot host does not stop you selling them the one you can. We are not asking for the relationship, only for the part of it you were going to turn down.
30 days from when you submit it, or from when your link is clicked, for that client to place a first order. After that the attribution lapses. The record is kept either way — nothing is deleted — so if the same client turns up later you can see exactly what happened and raise it with us.
No. Most people in the programme are publishers we already work with, which is simply who we told first. If you own a site and know people who buy links, the programme is open to you on the same terms.

Join the Publisher Referral Programme

Takes a couple of minutes. You get your link and code straight away, and there is nothing to pay and nothing to commit to — refer one client or none.

Enrol as a referrer

Already enrolled? Open your referral dashboard.