Link building suppliers, side by side
What each one charges, whether you get to choose the sites, and when you pay. Every page below opens with what that supplier does better than we do, because a comparison we win outright is not a comparison — it is an advert with a table in it.
- Suppliers compared
- 4
- Our list
- 411
- Our median price
- $200
- Payment
- After it is live
| Supplier | Model | From | Pick the site | Who vets | Pay |
|---|---|---|---|---|---|
| Adsy150,000+ sites, publisher-listed | Self-serve marketplace | ~$15 | Yes | You do it | Before |
| FATJOELifetime link guarantee | Done for you, by DR tier | $83 | No | They do it | Before |
| The HOTHWide service range beyond links | Fixed product menu | $150 | No | They do it | Before |
| The Stark SEO410 sites — the smallest list here | Vetted marketplace | $50 | Yes | We do, you can re-check | After it is live |
| LoganixDigital PR and HARO too | Managed, plus a database | ~$190–200 | Either | They do it | Before |
Competitor figures are published rates or as reported by the sources cited on each page, correct at the time of writing. Ours are read live from the marketplace. Rows are ordered by how each supplier works, not by preference — we are in the middle because a table where the author comes first is a ranking, not a comparison.
The full comparisons
Each runs to several thousand words: how they actually work, real published prices, where they beat us, and who each one suits.
FATJOE versus buying the sites yourself
FATJOE is the most widely used link supplier in the agency market, and the comparison comes down to one structural difference: they sell you a metric, we sell you a named site. Both are legitimate. They suit different people, and the honest answer depends on how much you want to be involved.
Opens with what FATJOE does better →Adsy versus a list somebody already vetted
Adsy is the closest thing to us in the market and by far the hardest comparison to write honestly, because we are the same shape: a marketplace, publishers named, prices published, you choose. The difference is scale and who checked the sites — and on scale they win outright.
Opens with what Adsy does better →The HOTH versus choosing your own publishers
The HOTH is one of the most recognised names in white label SEO and is usually where an agency starts. The model is a productised menu: fixed products at fixed prices, ordered like items in a shop. Ours is a list of named sites at individual prices. Both work; they suit different temperaments.
Opens with what The HOTH does better →Loganix versus a list you can see without asking
Loganix sits at the premium, managed end of this market and is closer to a consultancy than a shop. They run a large database you can filter and an expert-selected service where their team chooses for you. The comparison is mostly about how much of the decision you want to keep.
Opens with what Loganix does better →Or do it yourself
Buying from anyone is only one of the options, and for some agencies it is the wrong one.
Hiring in-house versus outsourcing link building
Whether to hire someone or buy the capacity is mostly a question about how many clients you have and how predictable they are. Here is the arithmetic, including the part where hiring wins.
Outreach tools versus buying placements
Outreach tools cost a hundred or two a month against hundreds per placement. That gap is real and worth understanding properly rather than dismissing.
How to read any comparison, including this one
Every supplier in this market publishes a page explaining why they beat the others, and they cannot all be right. Two things separate a useful comparison from an advert with a table in it.
The first is whether it concedes anything. FATJOE’s lifetime link guarantee is better than our 365 days. Adsy lists 150,000 sites against our 410. The HOTH’s entry-level outreach undercuts our median price. Those are on the pages above because they are true, and a comparison that had no such lines in it would be telling you something about its author rather than about the market.
The second is whether the numbers are checkable. Every price attributed to another supplier here carries a source. Every price attributed to us is read from the marketplace at the moment the page renders, so it cannot drift from what you would actually pay. If a comparison page anywhere — ours included — quotes a competitor’s price without saying where it came from, treat the whole page accordingly.
And the honest summary of all of it: the differences that matter are structural, not qualitative. Do you want to choose the publisher or specify a metric. Do you want the vetting done or do you want to do it. Do you want to pay before or after. Nobody is better at all three; they are different products, and the useful question is which trade-off suits how you actually work.
Or just look at the list
411 publishers, each with its price, its metrics and the checks it passed. No account, no call, and nothing owed until a link is live.
Browse the marketplace